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Mavrick — AI coworker for marketing teams
50+ marketing teams hired Mavrick

The Need For Speed.

Mavrick is the AI marketing employee who lives in your Slack workspace. Connects to 3,200+ tools. Runs your ad accounts, ships reports, works your CRM — and dials every outbound lead in under 60 seconds. The work gets done.

Add Mavrick to SlackSee how it works →

No card. No setup call. Just throttle up.

10 free missions3,200+ toolsSOC 2 in progress
Mavrick
MavrickAPP11:47 PM

🔥New lead — calling now

Jenny Lopez

+1 (714) 555-0188 · jenny@email.com

Inbound Lead via Webhook

Topic
AC repair · Costa Mesa
Source
/vsl-optin

Lead 73d46ccb… · Dialing… 📊

In Production

Empowering managers to grow faster across home services, personal injury law, insurance, financial services, and lead-gen agencies.

the 14-year-old problem

Why speed to lead has gone unsolved for 14 years

The research is unambiguous and the math is brutal. In 2011, Oldroyd, McElheran, and Elkington analyzed 2,241 U.S. companies for the Harvard Business Review: those that contacted leads within one hour were nearly 7× more likely to qualify them than companies that waited even one additional hour, and 60× more likely than those who waited 24+ hours.

Subsequent research tightened the benchmark. Respond within five minutes and you’re up to 100× more likely to qualify a lead than if you wait thirty. The curve decays exponentially — by minute ten, qualification odds have already dropped 400% against the five-minute baseline.

And roughly 78% of customers buy from the first company that responds. Not the smartest response. Not the most thoughtful. The first. Second place in speed-to-lead is functionally last place.

Every previous “solution” tried to make human SDRs faster — and none worked at scale, because humans are physically rate-limited. They’re in meetings, on PTO, mid-call, asleep, in another time zone. Speed-to-lead at the level the research demands isn’t a human problem. It’s an architectural problem. And AI is the only structural answer.

the 2026 benchmark

How most companies actually perform

The five-minute benchmark has been the published target for over a decade. Here’s how the typical B2B company performs against it as of mid-2026.

MetricValueSource
Average B2B inbound response time42 hoursRevenueHero, 2024
B2B companies meeting the 5-min benchmark7%Drift, 2024
B2B companies that never respond at all63.5%RevenueHero, 2024
B2B companies taking >1 hour to respond66%Drift, 2024
Conversion lift: <5 min response21%Drift, 2024
Conversion rate: 24+ hour response2.3%Drift, 2024
AI-team 15-min benchmark hit rate62.5%Blazeo, 2026
Manual-only 15-min benchmark hit rate39.1%Blazeo, 2026

The gap between the benchmark (5 minutes) and the average (42 hours) is too wide for incremental effort to close. And the AI-vs-manual delta steepens as benchmarks tighten — at a 60-second benchmark, it becomes an order of magnitude.

how Mavrick solved it

The first complete speed-to-lead system

Other products solve fragments — instant SMS, chat handoff, lead-routing logic. Mavrick combines all four things required to actually deliver the 60-second benchmark in production.

01

Sub-second Slack alert when a lead arrives

Form fill → webhook → Slack channel routing → assigned-rep notification. No CRM queue delay, no nightly batch sync. The right person on your team knows the lead exists in under one second.

02

AI voice agent dials in under 60 seconds

A frontier voice stack calls the lead while their interest is still warm — median 8–12 seconds to first ring, a deliberate 60-second cap for cold-start latency. Sub-60s is verified in production.

03

Cleared-hot approval before the AI engages

You approve Mavrick’s script once — discovery questions, qualification criteria, booking logic, disposition rules. From then on he executes consistently against the approved playbook. No surprise auto-responses. The approval gate is architectural per the Constitution, not a toggle.

04

Full context handoff when a human takes over

When the lead qualifies, Mavrick books the meeting on the assigned rep's calendar and posts a structured handoff card to Slack: transcript, qualification answers, next-step recommendation, CRM deep link. Your rep takes over with zero context loss.

the workflow

From form fill to booked meeting in under two minutes

  1. 0 secondsLead submits a form on your site (or a chat widget triggers, or a Meta Ad lead-form submits).
  2. <1 secondLead webhook posts to Mavrick's endpoint; a Slack alert lands in your sales channel with assigned-rep routing.
  3. <60 secondsMavrick's voice agent dials, greets, qualifies on your approved discovery script, and books the meeting on the rep's calendar — or sends instant SMS if voice isn't right for the source.
  4. <2 minutesA structured handoff card posts to Slack: transcript, qualification answers, disposition, next-step recommendation, CRM deep link.
  5. Human takes overYour AE picks up where Mavrick stopped — zero context loss, pre-call prep done, prospect already warm.

real workflows

Four workflows Mavrick runs in production

Inbound demo request from a website form

Mavrick calls within 30 seconds, qualifies on demo-fit (company size, budget, timeline, authority), and books the demo at the prospect's preferred slot.

Ad click → landing page form fill

Mavrick sends an instant personalized SMS with a discovery-call link (voice can be too aggressive for top-of-funnel ad traffic), emails if no reply in 2 minutes, and escalates to voice on the second touch.

Marketing-qualified lead from HubSpot

Mavrick dials the qualified lead, runs a further-qualification script (BANT or your framework), and posts disposition to Slack for SDR review and meeting confirmation.

Chat widget conversation handoff

Mavrick handles initial qualification in real-time chat and routes high-intent prospects to a human within 60 seconds via voice or a scheduled meeting. Low-intent prospects enter a nurture-track email sequence.

vs other options

Mavrick vs the other speed-to-lead options

ToolSpeedChannelSlack-nativeApproval archCost
Mavrick<60sVoice + SMS + Email + SlackYes — architecturallyYes — Constitution-enforced
Apten<60sSMS onlyNoNo$49/mo
Verse.ai<2 minVoice + SMSNoLimited~$5K/mo
Drift<60sChat onlyNoNo~$2.5K/mo
Manual SDR (alone)14+ hrs avgVoice + EmailVariableHuman judgment$70K–110K/yr

The unique combination is voice + Slack-native routing + cleared-hot approval — the primitives required to deliver the 60-second benchmark without enterprise-tier cost. Each alternative has its place; only Mavrick ships all of them together.

the research, cited

The research behind the 60-second benchmark

The seminal paper: Oldroyd, J. B., McElheran, K., & Elkington, D. (2011). The Short Life of Online Sales Leads. Harvard Business Review.

Benchmark replications: Drift, RevenueHero, InsideSales (now XANT), and Blazeo have each published studies replicating the core exponential-decay finding between 2014 and 2026. The figures cited on this page are sourced inline above.

questions

Speed to lead, answered

What is speed to lead?
The measured time from when an inbound prospect expresses interest (form, chat, or call) to when your team makes first qualified contact. It's the single strongest predictor of whether a B2B lead converts. The seminal HBR 2011 study found companies contacting leads within 1 hour were ~7x more likely to qualify them than those who waited even one more hour, and 60x more than those who waited 24+ hours.
Why does the 5-minute window matter so much?
Because response-rate decay is exponential, not linear. Companies responding within 5 minutes are up to 100x more likely to qualify a lead than those waiting 30 minutes; 5 vs 10 minutes is a 400% decay in qualification odds; by 24 hours a lead is 60x less likely to qualify. By minute 10 the prospect has often opened a second tab, started evaluating a competitor, or stepped away.
How does AI solve speed to lead?
Human SDRs are physically rate-limited — in meetings, on PTO, mid-call, asleep, in another time zone. They can't consistently respond in 60 seconds, not because they're lazy, but because they're human. An AI voice agent is always on, always under 60 seconds, with no fatigue. Speed-to-lead is one of the few B2B problems where AI doesn't just augment humans — it solves a problem humans can't.
What's the difference between an AI lead responder and an AI SDR?
A responder handles only the initial touch — auto-reply email, instant SMS, or chat acknowledgment. An AI SDR handles the full first conversation: voice call, qualification, meeting booking, disposition logging, handoff. Mavrick is an AI SDR with voice as the primary channel and SMS/email as fallbacks.
Can Mavrick respond to leads from any source?
Yes — any source that can post a webhook. Pre-built normalizers cover web forms, HubSpot deal-creation events, GoHighLevel triggers, Calendly bookings, Meta and Google Ads lead forms, Facebook Lead Ads, LinkedIn Lead Gen Forms, and chat-widget handoffs. Custom sources wire via the managed connector layer or a direct webhook.
How does Mavrick's voice agent sound?
The default is a natural, neutral US-male voice, A/B tested against alternatives on lead-completion rate and won. Most ears can't distinguish it from a human in a brief sales call. Custom voice clones — your founder, an existing rep, your spokesperson — are available on paid plans: record a few minutes of clean audio and A/B test it against the default.
What if my leads don't want to talk to AI?
Mavrick identifies as AI when asked — the 'pretend to be human' anti-pattern is banned by his Constitution. On pushback, he offers a human callback, texts a calendar link to the assigned rep, and posts the disposition to Slack so your team can follow up personally. Pushback is lower than most teams expect; modern buyers respond well to fast, transparent, genuinely helpful AI.
How does cleared-hot approval work for inbound leads?
Cleared-hot is a one-time script approval, not a per-call approval. During setup you approve the discovery questions, the qualification criteria, the booking logic, and the disposition rules. From then on, Mavrick executes consistently against the approved playbook on every inbound lead — no per-call friction, and no surprise auto-responses.
Does Mavrick integrate with my CRM?
Yes — native integrations with HubSpot, Salesforce, Pipedrive, Close, and Attio, plus indirect support for any CRM through the managed connector layer (3,200+ tools). Every call writes a structured record: summary, qualification answers, disposition, next-step recommendation. The Slack handoff card deep-links straight to it.
Can I use Mavrick alongside my existing SDR team?
Yes, and most teams do. Mavrick is the always-on first responder for inbound — he picks up the calls no human can at 11pm or during your all-hands — then hands off cleanly with full context. A 5-person SDR team paired with Mavrick can cover 24/7 inbound that previously required a 12-person team across shifts.

Stop losing 78% of leads to whoever responded first.

Install Mavrick in 60 seconds. His first inbound dial goes out within 60 seconds of a form fill — every time.

speed to lead · pricing

Every feature. Every plan. You only scale the call volume.

One flat platform price plus per-call usage. No feature gates, no seat math. Pick the volume that matches your inbound, add more anytime.

$95/mo

plus per-call usage

Included calls

50 / mo

Additional calls

$1.00 / call

Get started
$550/mo

plus per-call usage

Included calls

1,000 / mo

Additional calls

$0.60 / call

Get started
$2,500/mo

plus per-call usage

Included calls

5,000 / mo

Additional calls

$0.55 / call

Get started
Let's talk

volume & telecom pricing

Included calls

Custom

Additional calls

Custom

Contact sales
swipe for all plans

Included in every plan

No feature is gated behind a higher tier. You pay for call volume, not capability.

  • Unlimited workflows
  • Unlimited concurrent calls
  • Unlimited users
  • Unlimited voice agents
  • Unlimited call recording
  • White-label
  • API & webhooksheavy API usage may incur additional charges
  • 40+ native integrations
  • Transcriptions
  • Call summaries
  • Caller intake form
  • Lead scoring
  • Email notifications
  • Call log & analytics
  • Multi-lingual
  • Call transfer
  • Personalized voice & greeting
  • Appointment requests
  • 10+ voice & tone options
  • SOC 2 security
  • GDPR
  • Automated textsrequires 10DLC registration

Only Voice Assist calls over 15 seconds count toward usage. Annual plans billed yearly at the listed rate.