Speed to Lead — the unsolved B2B marketing problem, solved.

Speed to lead is the measured time from when an inbound prospect submits a contact form (or chats, calls, or otherwise expresses interest) to when your team makes first qualified contact. It's the single strongest predictor of whether a B2B lead converts. The seminal Oldroyd, McElheran, and Elkington study (HBR 2011) found that companies contacting leads within 1 hour were nearly 7 times more likely to qualify them than companies that waited even one additional hour, and 60 times more likely than those who waited 24+ hours.

The Oldroyd et al. research and subsequent replications (InsideSales 2014; Drift 2018; RevenueHero 2024) consistently show that response-rate decay is exponential, not linear. Companies responding within 5 minutes are up to 100x more likely to qualify the lead than those waiting 30 minutes. Companies responding within 5 minutes versus 10 minutes see a 400% decay in qualification odds. By 24 hours, the lead is 60x less likely to qualify. The 5-minute benchmark exists because of how quickly buying intent decays in B2B contexts: by minute 10, the prospect has often opened a second tab, started evaluating a competitor, or stepped away from the decision.

Human SDRs are physically rate-limited. They're in meetings, on PTO, mid-call, asleep, or working a different time zone than the prospect. They can't consistently respond in 60 seconds — not because they're lazy, but because they're human. AI voice agents are not rate-limited the same way: they're always on, always under 60 seconds, 365 days a year, with no fatigue. The 2026 Blazeo report found companies using AI are 60% more likely to meet the 15-minute benchmark than manual-only teams (62.5% vs 39.1%). AI is the structural answer; speed-to-lead is one of the few B2B problems where AI doesn't just augment humans — it solves a problem humans can't solve.

An AI lead responder typically handles only the initial response — auto-reply email, instant SMS, or chat acknowledgment. An AI SDR (Sales Development Representative) handles the full first-conversation flow: voice call, qualification questions, meeting booking, disposition logging, handoff. Mavrick is positioned as an AI SDR with voice as the primary channel and SMS/email as fallbacks. The deeper deep-dive on the AI SDR pattern lives at /for/sales.

Yes — any source that can post a webhook to Mavrick's lead endpoint. Standard sources covered with pre-built normalizers: web form submissions, HubSpot deal creation events, GoHighLevel funnel triggers, Calendly bookings, Meta Ads / Google Ads lead-form integrations, Facebook Lead Ads, native LinkedIn Lead Gen Forms, and chat-widget handoffs. Custom sources are wired via Pipedream Connect or a direct webhook.

The default voice is 'Brandon' — a Cartesia voice clone of a neutral US-male tone, A/B tested against 4 alternatives on lead-completion rate and won. Most ears can't distinguish Cartesia output from a human speaker in a brief sales call. Custom voice clones (your own founder's voice, an existing rep's voice, your brand spokesperson) are available on Pilot+ tiers — record 3-5 minutes of clean audio, Cartesia trains the clone, you A/B test it against the default.

Mavrick's voice agent identifies as AI when asked — the 'always pretend to be human' anti-pattern is explicitly banned by Mavrick's Constitution. When a lead pushes back, Mavrick offers to schedule a human callback, sends an SMS with a calendar link to the assigned rep, and posts the disposition to your Slack channel so your team can follow up personally. Importantly, the rate of pushback is lower than most teams expect — modern buyers respond well to fast, transparent AI when the conversation is genuinely helpful.

Cleared-hot is a one-time script approval, not a per-call approval. During workspace setup, you approve the discovery questions Mavrick asks ("What's your role?" "How many employees?" "What budget range?"), the qualification criteria (e.g., >50 employees + real budget + decision-maker), the booking logic (which rep's calendar, which meeting type), and the disposition rules. From then on, Mavrick executes consistently against the approved playbook on every inbound lead. No per-call approval friction — but also no surprise auto-responses.

Yes. Native integrations with HubSpot, Salesforce, Pipedrive, Close, and Attio. Indirect support for any CRM exposed through the Pipedream Connect managed connector layer (3,200+ tools). Every call writes a structured record into the CRM: call summary, qualification answers, disposition, next-step recommendation. The same Slack handoff card includes a deep link to the CRM record for one-click human takeover.

Yes, and most teams do. Mavrick is the always-on first responder for inbound — it picks up the calls no human can pick up at 11pm or during your team's all-hands. When Mavrick qualifies a lead, it hands off cleanly to a human rep with full context. Most teams using Mavrick keep their senior AEs and let Mavrick eat the inbound-qualification grind that burns out junior SDRs. The team capacity unlock is significant: a 5-person SDR team paired with Mavrick can cover 24/7 inbound that previously required a 12-person team across shifts.