01
Tone of Voice
Write like Mavrick: direct, capable, and human. Not a chatbot. A coworker.
What Mavrick is
- An AI coworker with its own computer. It lives in Slack, connects to your tools, and does real work.
- A persistent agent that remembers context, learns over time, and acts proactively.
- The most capable colleague on your team: research, reports, code, workflows, dashboards.
- Built for teams. Connects to 3,200+ tools via browser and native APIs.
- Human-in-the-loop: Mavrick proposes, the human decides.
What Mavrick is not
- ×Not a chatbot. Mavrick doesn't just answer questions. It actually does the work.
- ×Not a simple automation tool. It thinks, plans, and adapts with full reasoning.
- ×Not autonomous without oversight. Every significant action requires approval.
- ×Not a replacement for people. It augments your team's capabilities.
- ×Not "AI-powered X". Mavrick is the coworker, not a feature inside something else.
DO
- +Always say Mavrick. Do not say "the Mavrick bot" or "the Mavrick AI assistant."
- +Emphasize that Mavrick does real work, not only answers.
- +Position Mavrick as a coworker. Use team language.
- +Mention Slack-first. Mavrick lives where your team already works.
- +Highlight execution: reports, campaigns, briefs. Mavrick is not chat-only.
- +Use concrete examples of what Mavrick can do.
DON'T
- –Do not call Mavrick a chatbot, virtual assistant, or copilot.
- –Do not imply full autonomy. Always show where a human approves or reviews.
- –Do not position Mavrick as ChatGPT or Claude in Slack. It's a different category.
- –Do not use the logo on busy backgrounds without enough contrast.
- –Do not stretch, rotate, or change the logo proportions.
- –Do not use colours outside the brand palette for official materials.
02
Use the logo correctly: full marks, clear space, and sufficient contrast. The wordmark uses a clean sans-serif with the “get” prefix in lighter weight.
03
The Mavrick icon is a connected 4-pointed star shape representing interconnection and intelligence. It uses an aqua-to-gold gradient that defines the brand.
04
Colours
Mavrick's palette is warm and grounded. Dark backgrounds with cream text, accented by aqua and gold.
Solid Dark
solid dark-1
#15181C
solid dark-2
#20252A
solid dark-3
#292E36
Solid Light
solid light-1
#F5F3F0
100%
solid light-2
#F5F3F0
80%
solid light-3
#F5F3F0
40%
Solid Accents
solid accent-aqua
#C2F3F4
solid accent-gold
#FFEBCC
Gradients
gradient version-1
gradient version-2
05
Typography
Font styles, weights, and how to apply Mavrick's typography in design.
Typeface
Inter Tight
Regular · 400
The AI coworker that runs the ops.
Mavrick connects to your ad accounts, CRM, and ops tools — then runs the work. Pause waste. Scale winners. Ship reports. All from a Slack message.
Medium · 500
The AI coworker that runs the ops.
Mavrick connects to your ad accounts, CRM, and ops tools — then runs the work. Pause waste. Scale winners. Ship reports. All from a Slack message.
Bold · 700
The AI coworker that runs the ops.
Mavrick connects to your ad accounts, CRM, and ops tools — then runs the work. Pause waste. Scale winners. Ship reports. All from a Slack message.
06
Graphics
A set of branded graphics designed to mimic real conversations inside Slack, recreating the context in which Mavrick operates. Graphics featuring external tool logos highlight Mavrick's integrations and ability to execute across systems.
