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Mavrick
> for b2b

Pipeline, CAC, and revenue. One Slack message away.

Connect your CRM, ad accounts, and payment processor. Get the full B2B growth picture — without toggling between eight platforms.

Add Mavrick to Slack
Connected platforms:HubSpotSalesforceLinkedIn AdsGoogle AdsStripeMeta AdsGoogle AnalyticsSegment
What B2B operators command Mavrick to do
Pipeline brief
“@Mavrick HubSpot pipeline brief: deals by stage, total value, deals at risk of going stale, and anything closing this week”
CAC by channel
“@Mavrick calculate CAC by channel this quarter: total spend on LinkedIn, Google, and Meta divided by new closed-won deals from HubSpot”
MQL-to-SQL tracking
“@Mavrick how many MQLs came in this week? How many converted to SQL? What's the 30-day rolling MQL-to-SQL conversion rate?”
Revenue reconciliation
“@Mavrick compare closed-won revenue in HubSpot vs Stripe invoices for Q2. Flag any deals closed in CRM without a corresponding Stripe payment.”
LinkedIn Ads performance
“@Mavrick LinkedIn Ads performance: spend, CPL, and conversion rate by campaign type this month vs last. Which campaigns are below 3x ROAS?”
Monday growth brief
“@Mavrick Monday B2B brief: ad spend across all channels, pipeline value, new MQLs, CAC trend, deals closing this week, and top 3 recommended actions”
> metrics Mavrick tracks for B2B
CAC (blended)

Total ad spend ÷ new customers from CRM

MQL volume

Weekly and monthly from HubSpot/Salesforce

MQL→SQL rate

Conversion through pipeline stages

Pipeline value

By stage, by rep, by close date

LTV:CAC ratio

Revenue per customer ÷ acquisition cost

Deals at risk

Stale deals by days since last activity

Revenue vs forecast

Stripe actual vs CRM projected

Channel ROAS

LinkedIn, Google, Meta — unified view

Pipeline meets paid, in one view

Connect HubSpot or Salesforce alongside your ad accounts. Mavrick bridges the two — so you can see which channels are producing pipeline, not just clicks.

CAC without the spreadsheet ceremony

Closed-won revenue from CRM ÷ spend from ad accounts. Cross-channel CAC calculated in real time, without pulling data from two platforms and reconciling in a spreadsheet.

Alerts on revenue-critical signals

Set Mavrick to flag when pipeline drops below target, when a deal has gone stale for 14 days, or when LinkedIn CPL climbs above threshold. B2B cycles are long — catch issues early.

> built for the long cycle

B2B growth is different. Deals take weeks or months. Attribution is messy. Pipeline is the leading indicator, revenue is the lagging one.

Mavrick understands this. It bridges your CRM (where deals live) with your ad accounts (where spend happens) and your payment processor (where revenue lands) — and answers questions that span all three simultaneously.

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