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TemplatesMar 24, 2026·3 min read
The CMO weekly brief template that takes 15 seconds to generate
Spend, ROAS, pipeline, top performers, and three recommended actions — all from a single Slack command. Here's the exact prompt structure and what it produces.
The weekly marketing brief is one of the most time-consuming pieces of recurring work in any growth team. It's also almost entirely automatable. Here's the exact command structure we use, and what it produces.
What a good brief contains
- →Total marketing spend (this week vs last week)
- →Blended ROAS across all paid channels
- →Revenue (Stripe-actual, not platform-reported)
- →Top performing campaigns and why
- →Underperformers and what's being done
- →Pipeline status (if B2B — HubSpot open deals, new MQLs)
- →Three recommended actions for next week
The command
CMO weekly brief — full command
“@Mavrick generate weekly CMO brief for the week ending today. Include: total Meta + Google spend, blended ROAS, Stripe revenue, top 3 campaigns by ROAS, bottom 3 campaigns by ROAS, HubSpot pipeline summary, and your top 3 recommended actions for next week. Format as a structured brief.”
Customizing for your team
- →Add 'include Klaviyo email revenue' if email is a significant channel
- →Add 'compare to same week last year' for seasonal businesses
- →Add 'include Shopify order volume and AOV' for commerce brands
- →Add 'flag any campaigns in learning phase' if you're running a lot of new tests
Stop pulling data. Start commanding Mavrick.
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